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Brand risk : , adding risk literacy to brand management /
by Abrahams, David,
Publication:
Aldershot, England ; | Burlington, VT : Gower, 2008
. x, 212 p. :
25 cm.
Date:2008
Availability:
Copies available:
AUM Main Library
(2),
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The changing MO of the CMO : , how the convergence of brand and reputation is affecting marketers /
by Sachs, MaryLee.
Publication:
Burlington, VT : Gower, 2011
. xiv, 103 p. :
25 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
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